When you think of leaflets that you have seen in the past, you can probably think of some really good examples that get the intended message across really well. However, you may also be able to think of examples that had a really bad design. There are certain things that you should avoid when trying to design a leaflet that will be valuable to the person who is reading it.
Don’t Make The Leaflet Cluttered
If there are too many pieces of different information on the leaflet, then it will be hard for people to determine what the most important message is that the leaflet is trying to make. You could always include contact details or your website address so that the reader can get in touch if there is anything else they need to know.
Be Consistent
The leaflet will be easier to read if the same font is used consistently throughout the leaflet. You may want to use a larger font for the most important messages, but the use of too many different fonts can make the leaflet seem disorganised.
Have A Clear Message
Before you do any work on the design of the leaflet, you should decide what the key message is that you want to get across to your customers. This message should then be the focus of the leaflet and this will make it easier for your customers to see what you are trying to say.
Use Colours That Are Associated With Your Brand
A printed leaflet can be a very good way for customers to learn about your brand. If you are consistent with your use of colours and choose colours that are associated with your brand, then this can help your business become more widely recognised.
When you are designing a leaflet for your next promotion or a special event such as Christmas, you should bear these things in mind as making these design mistakes could make your leaflet difficult to read.