At Colprint, we’ve been printing high quality business cards for our customers for many years now, which has allowed us to pinpoint a few of the key ways to make the most out of your business cards. Business cards are usually the first point of contact between a business and a potential customer, which is why having high quality business cards is highly important. Having a stunning business card can help to show off your business to potential customers and may persuade them to enlist you for your services. We’ve decided to outline 5 ways which you can use in order to get the best our of your business cards.
1. Choice of Paper
Regardless of the brand, company, product or service, every business card needs to shine. This is why your choice of paper is of vital importance to your business card marketing strategy. Using high quality paper can help you create the right first impression, as soon as your card has been handed to an existing or potential client. First impressions are everything when it comes to marketing your business, so don’t risk making a bad one by choosing flimsy card or paper. Your choice of paper can also increase the practicality of your business cards, because thicker card is less likely to become damaged.
2. Choose The Right Colours
When choosing the colours that will be used on your business card, there are a number of different factors that you will need to consider. While bright colours can grab people’s attention perfectly, you don’t want to go over the top and use colours that clash with each other. Try to use colours that are associated with your brand and the industry that you operate in, this will help you to instill a feeling of trust and cohesion with your customers. Hopefully, when potential customers see the colours associated with your brand, they will remember your business.
3. Add Personality
Make sure that your personality comes through in your card design. This can be achieved in a few ways, one of them is by printing small batches of business cards for specific events that you’re attending. Another way to achieve personalised business cards is to leave space to write memorable, personalised notes in-person. This will help the people you hand your business cards to, to remember you when they pick it up or find it again. For example, if you start talking to a client near a water fountain, you could write something along the lines of ‘we met near the water fountain. Great talking to you’.
4. Add Purpose To Your Card
Business cards that exist for more than one purpose have more of an impact on people than a plain old generic business card. For example, turning your business card into a bookmark, note card, ruler or sticker can help to grab the attention of potential customers. It also makes your business card a conversation starter, which in turn makes your business a part of the conversation. This can help you grow your business and pull clients in that wouldn’t normally be attracted to your business, if you showed them a low quality business card.
5. Insert A Fact Or Figure
Inserting a fun fact or figure on your business card can help to spur on a conversation with a potential client. You could talk about their fact/figure and help steer the conversation towards your company. Engaging and amusing people when they lay eyes on your business card can help your business to stand out and generate brand awareness in your industry, whatever it may be.
If this blog has been helpful to you and you’re in need of high quality business cards, why not get in touch with us today? We’re always here to take your call, answer any questions and deal with any enquiries that you may have about the fantastic business cards that we offer to our customers.