Roll up banner stands are a popular choice of marketing material because they can easily be transported to wherever they are needed, and can convey a lot of information. There are ten key factors that should be taken into consideration when designing these banner stands.
1. Choose The Right Colours
When choosing the colours that you will use for your banner stand, you will need to find the right balance between attracting the attention of customers, and making the banner too confusing for people to look at because there are so many different colours that there is simply too much going on.
2. Pay Attention To Text And Fonts
Too much text on a banner stand can put people off reading it, so keep text to a minimum and only use it to convey essential information. Don’t use too many different fonts as this can make the banner stand hard to read, which will also deter people from reading the information that you have provided.
3. Pay Attention To Images And Graphics
Only use images that are relevant to your business and to the message that you are trying to convey. Using images that don’t really belong will make it harder for people to understand what you are really trying to say.
4. Remember Your Corporate Identity
Your banner stand should be instantly recognisable as belonging to your company. This means that your logo should feature somewhere prominent on your banner, and that your company colours and other distinguishing features should also be used.
5. Who Are You Trying To Reach?
Always keep your target audience in mind when you are designing your banner stand so that any messages that you send will be specific to them. This may mean you need to do some research into the types of design that will attract the demographic you are targeting.
6. Where Will The Banner Be Used?
Consideration should also be given to where the banner is going to be used. If there is something likely to be obstructing the banner, such as a table with other marketing materials on, then the information that you want people to pay most attention to should be at the top.
7. Consider The Rest Of Your Marketing Material
If you are attending an event with your banner, then there is a good chance that you will be taking along other marketing materials with you to hand out to visitors to your display. Designing these materials and your banner together can mean that you are giving a consistent message to potential customers.
8. Where Will The Logo Be Positioned?
Your logo is usually the first thing that people recognise about your business, so you will need to make sure that it is in a prominent position and that it will attract people’s attention.
9. Are Your Contact Details Included?
If you want people to respond to the message that you are trying to give with your banner stand, then you will need to give them a way to contact you if they want any further information, or to make a purchase. As a minimum you should make sure a contact number is featured on the banner, and an email address could also be a good choice.
10. Remember That People Read Left To Right, Top To Bottom
You should keep this in mind when designing the layout of your banner, so you know which pieces of information people will read first. If you do not have a lot of text, then it is more likely to be read if it is in a central position.
If you require help with designing your banner stand, Colprint are able to help. To read more about our Roller Banner Printing Services head over to https://www.colprint.com/pop-up-display-printers-birmingham. Speak to one of our friendly team if you have any questions relating to banner stands or other forms of exhibition signage.